A half-assed cultural talk show we accidentally created while trying to do a music show.


Creative Agency

A creative house and consulting agency. We mixed experiential, social, influencer and public relations services for clients. We also house several multimedia shows and podcasts. 

Mission Impossible: African-Americans & Analytics

Michael Wilbon’s piece, “Mission Impossible: African-Americans & analytics,” discusses the culture around metrics and how African-Americans may be unfairly excluded because of biases surrounding them. How much does advanced analytics matter to casual sports fans?

As a black man, I would respectfully disagree with Wilbon's argument about how analytics is being used by casual fans. Advanced metrics isn't always all that advanced, in some cases, it is easier to digest. It is something me and my peers use as ammunition to support our arguments when discussing the better team, athlete, etc during cooler talk. The 'eye test' is cool, but the advanced analytics can illustrate various stories not seen by the common eye.

The question that Mike Wilbon should be purposing is - are advanced analytics hurting the African-American coaches and execs?